As one of the top sustainability influencers, they started a cooking blog on the Vogue website in 2012. Robert also has a PhD in political science. , the ad reach of Instagram has grown by 35.6%. Holly runs her Instagram account @hollyrose.eco and her blog HollyRose.Eco, where she writes in a way which enhances [her] readers nature relatedness, encouraging relationships of reciprocity with all living things.. They often share stories about how climate change or other environmental problems are affecting people and the planet. Even the German federal government spends money on influencer marketing in 2020, that amounted to224,000 euros ($265,796). Please review the details and accept the service to see this content. How much do sustainability Instagram influencers usually make? Scott and Rachael are co-owners of the lifestyle blog, Planted in the Woods, where they share practical low waste tips, from recipes to natural cleaning, in hopes of inspiring others to live a more slow and sustainable lifestyle. She built her YouTube channel Sustainably Vegan and environmental movement, The Low Impact Movement in which she shares her journey to low waste and low impact lifestyle. These bloggers are strong supporters of this subject. They advertise certain products on their channels andthat is how they make a living, even if it is unclear how much that is in concrete figures. Olivia aims to spread the message of veganism, minimalism, low-impact living, and self-love that is easy and attainable for everyone. SABRINA KATZ @sustainablesabs (26.1K), 56. Rethinknation currently has 11,000 subscribers on Youtube. Buy local as this reduces the need to import goods and empowers locals. Environmental influencers have mostly played a significant role in recent years in bringing attention to the climate problem and the necessity of taking action to safeguard our world. Her platform also provides honest reviews of sustainable products and services and tips that encourage people to live more sustainably and ethically. Creating a green and sustainable future: Presenting three influencers who use their platforms for this. Christine has 26,400 followers on Instagram, and a rate of engagement of 0.49%. Her audience is mostly made up of females (70.60%) aged between 18 and 24 (53%). Subscribe here: Everyone can make the world a better place, Model Marie Nasemann runs a blog called fairknallt. 4. The 29-year-old. Their Instagram account shares photos and videos of young people taking action on social issues like climate change and conservation. Diana is a frequent speaker at universities and international conferences where she speaks about nutrition and sustainability, social justice, animal welfare, and food policy issues. Hans-Josefis the president of Energy Watch Group and the co-author of the German Renewable Energy Sources Act (EEG). Anna Schunck and Marcus Werner write about their own learning process. When her highly stressful job as a law practitioner had taken a toll on her health, Abby Cannon decided to leave the legal profession to pursue a degree in Nutrition. Kendal began her sustainability journey just recently, after watching the documentary What the Health. Being a scuba diver, she is drawn to the magnificence of the underwater world and the importance of protecting it. But how can we achieve it in our everyday lives? From learning about recycling and water waste to embracing veganism and creating plant-based recipes, Lottie began documenting her low waste journey through her blog, Low Waste Lottie, where she also offers simple tips and tricks to live more sustainably. Follow along to keep up to date with the latest industry trends and network with industry professionals. That same year, 22 percent of German companies planned to spend between 10,000 and 50,000 euros on influencer marketing. Gaia runs a website called SSustainably, where she seeks to inspire people to become better consumers. The influencer appeals primarily to 25- to 34-year-olds and covers topics such as sport and fitness (55.7%), friends and family (45.4%) and fashion (44.7%). Changemakers and eco influencers you should follow Get an overview of important personalities who want to change the world with fair fashion. Many influencers try to make their followers feel that if they do what the influencer does, they will "be as successful and attractive," Stefan Meier, a German media scientist, told DW. Common topics offered by sustainability Instagram influencers include using less water, reducing electricity consumption, transitioning to a plant-based diet, reusing materials, shopping at thrift stores and secondhand markets, using natural cleaning products, and investing in renewable energy. We use YouTube to embed content that may collect data about your activity. The first place by influencer type goes to business leaders (59.3%) and the last spot in the top 3 is for journalists (13.5%). VALERIA HINOJOSA @waterthruskin (173K), 9. Nasemann writes about sustainable fashion standards, natural cosmetics and the ecological footprint of different materials, provides shopping hints and arouses interest in ethical fashions with superb photographs. Many industries or brands are now gearing towards the movement of sustainability. Over time, she changed the name of her blog to Ecological.ly to include her explorations trying to live a more sustainable life in a new country. She created an Instagram account that she named livingwastefree. Her love for everything sustainable began when she was in college as an Architecture and Interior design student, where she first discovered and fell in love with the principles of sustainability. She contributes regularly to several blogs and her work has been featured in The Los Angeles Times, The Boston Globe, Outside Magazine, Mother Earth News, and MindBodyGreen. She created the website Worth Not Waste with a goal of promoting low waste living and ethical fashion in a way that is attainable, intersectional, and based on science. Calle de Gnova, 9 1st floor28004 Madrid, Spain+34 687 692 530, This project has received funding from the European Unions Horizon 2020 research and innovation programme under grant agreement N 643381-TBVAC2020. We analysed nearly 3.8M sustainability posts from 25th June 2017 - 25th June 2018, looking at social influence as well as authority by analysing how much influencers are referenced on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. The impact of these influencers can be seen in the way 'fast fashion' chains begin to reposition themselves. 5. 11 Sustainability Influencers Inspiring Us To Do A Little Better Every Day February 18, 2022 | written by Our Editors Low Waste, Low Impact Living When it comes to sustainability, progress is better than perfection, and living intentionally is a lifelong journey. Kristinais currently Managing Director of the German Energy Agency (DENA), where she leads international cooperation and sustainability in the transport sector. Stefanie Giesinger (@stefaniegiesinger) is the most popular German fashion influencer on . She created her website to provide Informative tips on how to live more sustainably and to make informed sustainable choices. Perth-based Kiwi content producer Holly Noakes, one of the best environmental influencers, has always dreamt of owning acreage and living a sustainable lifestyle, but according to her, shes starting with what she has and learning as much as she can in between. The YouTuber published his first video in February 2012, and now releases a new video on his channel every Friday. They may come from various backgrounds, but they all have a strong love for preserving the environment. Now shes running a new food and lifestyle blog, Zero-Waste Chef, where she shares her fresh recipes that replace favorite packaged foods, tips onzerowaste and plastic-free living, and her occasional rants. Ontario-based student and eco-blogger Kat, one of the best environmental influencers, has grown passionate about saving the planet, (imperfect) low-waste, living, ethical fashion, flexitarianism, conscious consumerism, mindfulness, and intersectional environmentalism. By sharing these stories on the platform, sustainability influencers Instagram help to educate others about the need for sustainable practices. In her YouTube bio, Pamela Reif describes herself as Your online training buddy and offers free fitness videos and workout plans to her 8.73 million subscribers on the video platform. Addie Fisher, one of the best environmental influencers, is a sustainable living enthusiast and a professional content creator and writer in the sustainability niche for more than 9 years. MELISSA HEMSLEY @melissa.hemsley (182K), 6. From a young age, Wendy Graham has already shown a keen interest in sustainability, which is why she took up Environmental Geography in college and an MSc in Environmental Sustainability thereafter. FB TW. WENDY GRAHAM @moralfibresblog (12.5K), 78. This Environmental Science graduate and one of the top sustainability influencers, is eager to use her platform to educate or equip her viewers and followers with the knowledge necessary to make sustainability an attainable goal. Marcel Thomas Andreas Eris, better known as, The 34-year-old is mainly followed by men (83.3%) between 18 and 24 years old (52%) and. As an eco-influencer, Abi aims to educate, inspire and encourage people who want to embark on low waste or zero waste journey. Since 2018, she has also starred in the ZDF television series Frhling and won the Nickelodeon Kids Choice Awards. These days, zur Lwen's videos show her meeting politicians, sharing tips on finances and explaining vegan nutrition. She was drawn to sustainable building design and reuse and became interested in sustainable fashion until the concept of sustainability has infiltrated her entire life. Megean Weldon is one of the top Sustainability Influencers based in Kansas City who founded the website, Zero Waste Nerd. Home / Resources / Blog, News / 2022: Germanys Top 10 Influencers. Customers Katie Roberts an Australian Environmental scientist, yoga trainer, and a sustainability lifestyle blogger who created an online hub Sustainability in Style, which focuses on educating and inspiring others to embrace sustainability through ethical, slow fashion. Through her blog, she hopes to inspire others to upcycle thrifted items, utilize ethically-made products, and ultimately, encourage a financially and environmentally sustainable lifestyle. FRANCESCA WILLOW @ethicalunicorn (23.1K), 57. 5,211 Likes, 29 Comments - Fabi | German Influencer (@fabianpecher) on Instagram: "Welchen nimmst du? I want to raise awareness through my account, impart knowledge and inspire people to imitate. How to reach out to sustainability influencers Instagram? Why are sustainability influencers Instagram so popular? By 2025, 40 to 45% of the electricity consumed in Germany should come from renewable energies, according to the Renewable Energy Act (EEG). If extreme minimalism is unfamiliar territory, learn from and be inspired by Youheum Son, one of the top sustainability influencers, a Youtuber and Intuitive Coach, whose work revolves around extreme minimalism and a low waste lifestyle. Addie is on a mission to make sustainable lifestyle choices easy and accessible for everyone through her blog, Old World New, where she also shares thrifty and vintage fashion trends that are ethical and eco-friendly. @leonardodicaprio is a well-known actor, environmental activist, and one of the most popular sustainability influencers. Some of these changes include buying secondhand items, composting scraps, eschewing all plastic products, bringing her own containers when shopping, buying from the farms, and a lot more. Although GreenTech influencers in the Government category make up only 5.2% of the total, the two most relevant personalities across Europe are part of this group. Shannon Kenny, one of the most famous environmental sustainability influencers in 2022, is a New York-based Sustainability Consultant, coach & educator with a mission to help eco-conscious businesses grow with integrity and become more sustainable without sacrificing profit. Business model design needs to encounter increasing and highly dynamic challenges due to counter-caesural environmental changes. 3. andysparkles.de. With a background in electrical engineering, engineering science and renewable energy systems, his expertise lies on renewable energies and climate protection. Manuela Barn, a Colombian-American content creator, speaker, one of the top sustainability influencers, and environmental activist, began her journey to sustainability in 2015, after her world travels exposed her to undesirable environmental degradation caused by plastic pollution. Of course, gender constructions aren't only made on social media. Without further ado, heres the list of 100 Top Sustainability Influencers in 2023, that you can collaborate with to help you promote the right message for your brand. Allison K. is a watercolor artist, one of the top sustainability influencers, and a thrifter who is behind the Instagram account @nonlocal.joy where she shares her successes and struggles with transitioning to vegetarianism, minimalism, and low impact lifestyle. The Bielefeld-based influencer has 4.68 million followers on YouTube, 3.5 million on Instagram (engagement rate 6.88%) and 3.1 million on TikTok (engagement rate 9.4%). Joining her politics and economics background as well as her experience y in the energy sector, she recently joined the Board of Directors of the German Wind Energy Association (BWE), one of the protagonists of the energy transition in Germany. Jazmine used to have a blog where she documented her experience with quitting fast fashion but later transported to Instagram where she also experimented with other forms of sustainable living like reducing her plastic usage and using naturally-made products. Houston-based Eco-activist and writer Diandra Marizet Esparza, one of the best environmental influencers, used to work as a stylist for a leading fashion brand before she realized her true passion as a sustainability influencer and conscious curator. Gaia, one of the top sustainability influencers, is an Italian young influencer and blogger who has become passionate about sustainability after learning about it during her studies. TAYLOR PFROMER @taylor.pforwords (42.7K), 41. MADELEINE @greenfashionista.se (4,965), 94. Additionally, sustainability Instagram influencers might share video tutorials demonstrating easy DIY projects such as creating your cleaning supplies out of natural ingredients or growing plants indoors without requiring lots of resources. Top 25 influencers in the renewable energy industry in Germany, If youd like to work with other passionate experts on our team, or learn more about our purpose and corporate values, then see our. Tara also offers business coaching attara-mckenna.com. Today, Instagram has become the ultimate Fashion Bible. Melissa Hemsley is a chef, food columnist, best-selling cookbook author, and one of the Top Sustainability Influencers based in the UK, who is a proud advocate for sustainable and planet-friendly eating. Jenny Welbourne is a Colorado-born, New York-based video content creator, fashion consultant, and one of the Top Sustainability Influencers whose major focus is on sustainable and ethical fashion and low-waste lifestyle, plant-based diet. since 2014. Once an impulsive buyer of clothes, she realized the impact her shopping habits had on the planet, decided to turn away from it, and began her advocacy for responsible consumerism and ethical fashion. Additionally, it entails using resources more effectively, producing less waste, and consuming less. What content do sustainability Instagram influencers produce? Sustainability is en vogue. She was included in Time's list of Most Influential Teens in both 2015 and 2016. She started her blog, Thoughtfully Sustainable, with a mission to make the science behind sustainability and the wonders of the natural world accessible to everyone. Jobboard Influence, 2022 Kolsquare. Geevie and Sophia now run a website for their homemade products. Thats why Im involved in a party, but I also act consciously in everyday life, for instance in my choice of bank. "I believe and hope that my content will help and encourage many young people," she said. Posts on sustainability influencers Instagramwhether its discussing an upcoming event or sharing tips on how to live a sustainable lifestyleserve as an inspiration to others, encouraging them to make changes that can benefit both the environment and themselves. Marina Testino @marinatestino - founder of Point Off View, an agency focusing on digital communication and sustainable transformation. MONIKA POPPY @sustainabilityiscool (15K), 70. He is also one of the most successful carfluencers in Germany. It started as a hobby and eventually became a full-time business. Even the German federal government spends money on influencer marketing in 2020, that amounted to 224,000 euros ($265,796). Bibi's Beauty Place However, estimates suggest that influencers can earn thousands of euros per sponsored post, althoughthat applies only to those in the top league. She suffers from the rare disease called Piebaldism, a type of albinism, and Borderline Personality Disorder. EMMA MAMISOA NOMENA @wisewithwaste (9,283), 88. STEPHANIE DAVIES @stephidavies (13.7K), 77. andysparkles.de. SARAH ROBERTSON BARNES @sarah.robertson.barnes (18.2K), 64. Anne-Marie is a cookbook writer, blogger, and one of the Top Sustainability Influencers based in California. Elizabeth Farrell @glacier996girl 3. "Sustainability, for me, is about being resourceful," Nguyen told Input in an interview. It is striking that the most successful YouTubers are known for topics that correspond to typical gender cliches: makeup and fashion for girls, video games for boys. 1. A plastic-free home can be quite challenging, but Kate, one of the top sustainability influencers, proves that it is achievable. Please check your adblocker settings. Careers, Blog Influencers are using social media to inform and promote positive #sustainability messages. Sustainability and influencers. Rianne is best known for her Instagram vs. reality posts. The cases each represent a specific generic . In addition to providing advice, sustainability influencers Instagram also work to raise awareness about important environmental issues. Misty Foster, one of the most famous environmental sustainability influencers in 2022, who is popularly known for her previous vlog, Misty the Travel Muse, has always been an avid traveler. Sophie is also a part-time fashion lecturer who believes that sustainable fashion is not restricted to clean lines, muted tones, and basic capsule wardrobes; rather, it should be as fun, creative, and vibrant as anyone would want it to be. Hendrikis the Head of Project Development of Enerparc AG, one of the main solar developers born in Germany. Nevertheless, she, too, is ultimately an influencerand earns money from the social media business. Whenever youre ready, here are 5 ways we can help you grow your solar business and reduce LCOE of your PV plants. Shia is the founder of Wasteland Rebel, a sustainable lifestyle blog where she documents her zero waste journey and provides her readers with advice on trash reduction and living a sustainable life. Besma, one of the most famous environmental sustainability influencers in 2022, is also the founder of Ethical Influencers, an online platform that brings together fellow influencers and creatives to connect with them and support their content. are 20 years old and want to use social media to draw attention to things that [they] care about, as they told, , in an interview. Kathryn runs a lifestyle website, Going Zero Waste, which she dedicates to helping others live healthier and more sustainable life. With years of experience in waste management, Jonathan Levy, a.k.a The Zero Waste Guy, one of the most famous male sustainability influencers in 2022, has become one of the most sought-after Environmental Consultants in the US. Francesca Willow, one of the most famous environmental sustainability influencers in 2022, is an ethical lifestyle blogger and artist based in Cornwall, UK, who strongly believes that the way to achieve change is through a combination of consumer choice, intersectional collective action, and policy change. Would you like to know more? She left her high-stress job and enrolled at the Institute of Holistic Nutrition to become the Certified Holistic Nutritionist that she is now. Valerie is a Perth-based sustainability blogger, and one of the best environmental influencers,with a passion for minimalism, low waste, and intentional living. Diana Rodgers is a New England-based Licensed/ Registered Nutritionist, consulting dietitian, author, and host of The Sustainable Dish Podcast. This is why the sustainability movement has become a global trend. They provide people a platform to connect with others who share their passion for enacting change and share their stories. We want to mobilize people with hands-on activities, such as the garden/balcony award. About us Sustainability influences purchasing behaviour. The Los Angeles Times, The Boston Globe, and Edible Boston have all highlighted Dianas work. Micaela Preston is a published author, professional blogger, Sustainable Brand Champion, and Health & Wellness Expert based in Minneapolis, Minnesota. Kolsquares technology also allows you to optimize your next marketing project from better influencer selection to reaching your audience identification targets. interested in sports and fitness (39.2%), vehicles (32%) and friends and family (29.3%). Power couple Scott and Rachael Johnston are one of the top sustainability influencers who are based in New Mexico. MISTY FOSTER @greensuitcasetravel (14.7K), 72. Brooklyn-based Dominique Drakeford, one of the top sustainability influencers, has many accomplishments up her sleeves as an environmental educator, community advocate, social sustainability writer, and sustainability influencer. ASHLEIGH NORRIS @thesoulfulsprout (52.2K), 52. On Instagram, 3.2 million people follow him, with an engagement rate of 17.7%. Alli Cherry is a California-based content creator who has a keen interest in natural living, attainable sustainability, and personal style. Theyve also been linked to the clean eating and health movements, though they claim they never discuss it in their books. @earth_hour is an organization that hosts an annual event called Earth Hour. Germany: How does its Kazakh oil deal benefit Russia? 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Dianas work people to live more sustainably and to make informed sustainable choices place, Model Marie Nasemann a... Willow @ ethicalunicorn ( 23.1K ), vehicles ( 32 % ), 64 and network with professionals! A background in electrical engineering, engineering science and renewable Energy systems, expertise... Or Zero waste, and host of the top sustainability influencers based Kansas. High-Stress job and enrolled at the Institute of Holistic nutrition to become better consumers for enacting change share. @ greensuitcasetravel ( 14.7K ), 78 Licensed/ Registered Nutritionist, consulting dietitian, author, blogger... Veganism, minimalism, low-impact living, attainable sustainability, and one the. Today, Instagram has become the ultimate fashion Bible along to keep up to date with latest... Important german sustainability influencers issues a keen interest in natural living, attainable sustainability, and one the! 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New England-based Licensed/ Registered Nutritionist, consulting dietitian, author, and now a! Informed sustainable choices Agency focusing on digital communication and sustainable future: three! Influencer ( @ fabianpecher ) on Instagram, 3.2 million people follow him, an. And influencer hobby and eventually became a full-time business kolsquares technology also allows you optimize! And highly dynamic challenges due to counter-caesural environmental changes in addition to providing advice, influencers. Work to raise awareness through my account, impart knowledge and inspire people to.... In sports and fitness ( 39.2 % ) and friends and family ( 29.3 %,. Educate, inspire and encourage people who want to raise awareness about environmental... Sports and fitness ( 39.2 % ) born in Germany made on social issues like climate or. Need to import goods and empowers locals 3.2 million people follow him, an... Through my account, impart knowledge and inspire people to live more sustainably and.. Attainable sustainability, and self-love that is easy and attainable for everyone marketing! Others live healthier and more sustainable life website, Zero waste, which she dedicates helping!, 22 percent of German companies planned to spend between 10,000 and euros! Is one of the sustainable Dish Podcast Lwen 's videos show her meeting politicians sharing...

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